Brand Identity • Packaging • Website Design • Social Media • Illustration

Sprout & About is a mobile farm truck concept I created from the ground up to expand access to fresh, locally sourced food across Eastern Washington. This involved developing a complete brand system including identity, packaging, website design, and a social media campaign to support a modern, community-centered market on wheels. The goal was to blend warmth and transparency with strategic design to position the brand as both approachable and elevated.

Style Guide

Brand Collateral

The truck graphics and supporting materials extend the Sprout & About brand system into physical applications. Consistent hand-drawn illustrations, typography, and color palette create a cohesive and inviting mobile market experience. This stage highlighted how maintaining visual consistency across different formats helps build recognition and creates a strong, memorable brand presence.

Social Media

The social media campaign was developed to establish brand presence, increase local engagement, and support both in-person and online farm box orders. Posts combine weekly location updates, promotional offers, and interactive content. Through this, I focused on creating consistent, engaging visuals while learning how strategic content can strengthen brand awareness and drive customer interaction.

Website

Scroll the Figma link below:

The website features weekly truck stop locations, online farm box ordering, brand information, and updates to help customers easily find and shop the mobile truck. The layout was designed with clarity and ease of use in mind. This process reinforced the importance of user experience and organizing content in a way that supports real customer needs.

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