Style Guide
The brand identity was designed to feel bold, playful, and easily recognizable. I developed a custom logo, submark, and illustrated elements inspired by the shape and texture of empanadas. A warm, food-inspired color palette paired with rounded, expressive typography creates a friendly and inviting tone while maintaining strong visual consistency. Through this process, I learned how thoughtful visual systems can balance personality with clarity to create a memorable and cohesive brand.
Website
The website was designed to support both brand storytelling and event bookings. I focused on creating a clear user flow that highlights services, upcoming pop-ups, and featured content. The layout combines strong imagery, bold headlines, and structured sections to balance personality with usability across desktop and mobile. This project strengthened my understanding of how layout and hierarchy guide user behavior and improve overall experience.
Social Media
A cohesive social media system was developed to highlight events, menu features, and promotions while building strong brand recognition. I focused on creating visually consistent, engaging content that aligns with the brand’s tone across platforms. This reinforced how strategic design and consistency can strengthen audience connection and support overall marketing goals.
Blog Articles
The blog expands Palm Pocket beyond the menu, offering event inspiration, behind-the-scenes content, and curated ideas. Each article uses thoughtful hierarchy, strong visuals, and scannable layouts to create an engaging reading experience. Designing these pages helped me explore how content structure and visual rhythm can keep users engaged while supporting the brand’s voice.