Brand Identity • Outdoor • Print

In this project, I developed a comprehensive brand system for Clínica Alivio, a medical clinic, with the goal of improving clarity, consistency, and accessibility across their marketing and outreach materials. Through this process, I explored how thoughtful design can support trust and understanding in healthcare communication, especially within a diverse, community-focused audience.

Stationary Set

The stationery set applies the brand system to everyday materials such as letterhead, business cards, and envelopes. I focused on clean layouts, clear hierarchy, and subtle pattern usage to balance professionalism with warmth.

Annual Report

Designed a multi-page annual report for Clínica Alivio that extends the brand system into a clear, accessible format. The layout focuses on organization, readability, and visual consistency to make complex information more accessible.

Out-of-Home Advertising

Developed out-of-home advertising for Clínica Alivio designed to capture attention quickly and communicate clearly at a distance. Bold typography, strong hierarchy, and consistent branding ensure visibility and readability across large-scale formats.

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