The brand identity captures the energy of film culture while reflecting the character of Phoenix. A custom logo system, film-inspired graphics, and a warm desert palette paired with bold typography create a cohesive balance of nostalgic and modern.
Style Guide
A cohesive VIP merchandise system extends the brand into physical touchpoints, using bold graphics, film-inspired details, and consistent color to create memorable, collectible pieces.
Brand Collateral
Social media content highlights the VIP experience through bold, scroll-stopping visuals and playful messaging, designed to build anticipation and drive ticket sales.