Brand Identity • Poster Design • Event Collateral • Merchandise

This project explores the design of a VIP experience for the Phoenix Film Festival, centered around the idea of film as both entertainment and atmosphere. The work includes a custom logo, a series of keepsake-style posters, and branded merchandise designed to extend the experience beyond the event itself. Inspired by desert landscapes and cinematic visuals, the identity balances bold typography with graphic elements to create a system that feels both elevated and memorable.

Style Guide

The brand identity captures the energy of film culture while reflecting the character of Phoenix. A custom logo system, film-inspired graphics, and a warm desert palette paired with bold typography create a cohesive balance of nostalgic and modern.

Brand Collateral

A cohesive VIP merchandise system extends the brand into physical touchpoints, using bold graphics, film-inspired details, and consistent color to create memorable, collectible pieces.

VIP Keepsake Posters

Designed a series of colorful VIP keepsake posters that capture the festival experience through bold, collectible, and visually cohesive layouts.

Social Media

Social media content highlights the VIP experience through bold, scroll-stopping visuals and playful messaging, designed to build anticipation and drive ticket sales.

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