Brand Identity • Packaging • Illustration • Print Advertisements

Ollie’s Pizza Sauce is a brand inspired by the warmth and tradition of a neighborhood pizza kitchen. This project focused on creating a cohesive identity that translates from packaging to advertising in print. Through hand-drawn illustrations, ingredient-inspired colors, and approachable typography, the brand is designed to feel nostalgic, playful, and authentic.

Style Guide

Ollie’s delivers approachable, restaurant-quality sauces through a friendly and inviting visual identity. Hand-drawn illustrations, a playful chef mascot, and a warm, rustic color palette work together to create a nostalgic, welcoming feel that reflects the brand’s focus on simple, honest food.

Hand-Drawn Stickers

Jar Labels

I created a cohesive line of jar labels for Ollie’s Pizza Sauce, featuring the mascot, Ollie, interacting with each flavor by holding its key ingredient, creating a distinct identity across the line. Hand-drawn background illustrations and color palettes shift to reflect each flavor, while maintaining a unified and approachable brand system.

Pizza Sauce Jars

In-Store Ads

This ad series highlights each sauce flavor through bold colors, ingredient cues, and clear, benefit-driven headlines. Each design pairs product-focused imagery with subtle, hand-drawn background patterns that reflect the ingredients, creating a cohesive yet distinct visual for every flavor. The consistent layout and strong messaging reinforce brand recognition while emphasizing simplicity, quality, and “no shortcuts” craftsmanship.

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